Look Twice, Save a Life: 102nd Laconia Motorcycle Week is Here!
From the crew (and canines) at Sanborn’s Auto Repair in Laconia
Each June, the roar of engines and the spirit of the open road take over the Lakes Region for a tradition like no other—Laconia Motorcycle Week. Now celebrating its 102nd year, this legendary gathering draws tens of thousands of riders from all over the country to cruise our scenic roads, catch up with old friends, and celebrate the shared love of all things two-wheeled.
Here at Sanborn’s Auto Repair, we love the energy Motorcycle Week brings to Laconia. Our parking lot sees its fair share of chrome and leather, and even our shop dogs—Lucky Bear, Smokey Bones, and Diamond in the Ruff—perk up a little straighter when a bike rumbles by.
But with all the fun and festivities, it’s also a critical time to talk about safety—especially for local drivers.
🏍️ Motorcycles Are Everywhere This Week
During Motorcycle Week, there’s a good chance you’ll see bikes at every stoplight, riding in packs along Lakeside Avenue, or even cruising solo down backroads from Belmont to Moultonborough. With so many motorcycles sharing the road, situational awareness behind the wheel is more important than ever.
Here’s the truth: motorcycles are smaller, quieter, and quicker than cars. They can slip into blind spots, change lanes fast, and stop on a dime. And sadly, when accidents happen, it’s almost always the rider who ends up seriously hurt—or worse.
👀 “Look Twice, Save a Life”
One of the most important habits we can all adopt this week—and year-round—is simple:
Look twice before changing lanes, turning, or pulling out of a side street.
Most motorcycle-related accidents involving cars happen because the driver “just didn’t see them.” A second glance can be the difference between life and death.
Also: put the phone down, take off the sunglasses when driving in the evening, and stay patient during traffic. With the increase in events, riders, and pedestrians, it’s not the week to be in a hurry.
🛑 Your Brakes Are the Unsung Hero
Now, let’s talk about brakes.
Imagine you’re driving down Union Ave, windows down, music on, shop dog in the backseat (just us?). A group of bikers pulls onto the road ahead of you. They’re enjoying the ride—maybe a little slower than usual.
Then one taps their brakes. Are your brakes ready to respond?
Here at Sanborn’s, we say it all the time: you can’t control what happens on the road, but you can control how prepared your vehicle is.
If your brakes are:
- Squealing or grinding
- Feeling soft or spongy
- Taking longer to stop than they used to
…then it’s time to bring your vehicle in. It’s not just about convenience—it’s about protecting lives, including your own.
And trust us: Lucky Bear knows a thing or two about screeching brakes—he barks every time he hears ‘em pull into the lot!
🐾 “Bark Twice, Brake Once?”
While the boys in the shop can’t check your pads or rotors, our black lab trio is always on high alert for signs of brake trouble (or treats—we won’t lie).
But seriously—your brakes are your most important safety system, especially during a week when there are thousands of extra wheels on the road, some of them just two at a time.
So whether you’re heading to the rally, commuting to work, or just cruising around Lake Winnipesaukee, don’t let a brake issue put you—or someone else—in danger.
✅ Sanborn’s Auto Can Help
If you’re not sure where your brakes stand, come on by. We offer:
- Free brake inspections
- Fast and affordable repairs
- Honest assessments (no upsells, no pressure)
- Service with a smile—and usually a tail wag
We’re proud to be part of the Laconia community, and it’s our job to keep you, your family, and every biker on the road safer.
💬 Final Thoughts from the Shop Dogs
If the pups could talk (besides barking at delivery drivers), here’s what they’d say:
“If you love Motorcycle Week, show it by being careful. Brake early. Drive slow. And for goodness’ sake—look twice!” – Lucky Bear 🐾
“Also… if you’re stopping by, bring snacks.” – Smokey Bones 🐾
“Tell every biker we said hi!” – Diamond in the Ruff 🐾
🧰 Stay Safe Out There, Laconia
From all of us at Sanborn’s Auto Repair, thank you for helping make Laconia a great—and safe—place to enjoy Motorcycle Week.
We’re open Monday through Friday for service, inspections, and quick checks if anything sounds or feels off with your car or truck. Whether you’re a longtime customer or just passing through town, we’d be happy to help.
Ride safe. Drive safe. And look out for one another.
📍 Visit us at Sanborn’s Auto Repair in Laconia
🐾 Say hi to the dogs
🔧 And don’t forget—your brakes matter.
#MotorcycleWeek #LaconiaNH #SanbornsAutoRepair #LookTwiceSaveALife #BrakeCheck #DriveSafe #ShopDogsOfInstagram #LakesRegionNH
